Description: Privateer Holdings is the world's largest legal cannabis company. Its holdings produce both medicinal and recreational cannabis products, as well as packaging, brand licensing, and technology solutions for consumers to find quality local distributors. Its holdings include Tilray, Leafly, and adult use brands such as Marley Natural and Goodship.
Regulatory Challenge: Cannabis prohibition is still the global status quo and regulated as a schedule I narcotic, meaning it is said to be as dangerous as heroin and have no medicinal value. These claims are, of course, absurd. Subversive is working with political allies to end the prohibition, stigma, and negative perceptions around what is now a mainstream product consumed by mainstream people. Subversive is also helping Privateer navigate the complex international regulatory regime as it enters new markets.